Digital News Guru Entertainment Desk:
Tamannaah Bhatia Champions Inclusive Beauty
Mumbai, June 6–7, 2025 — At Flipkart’s third annual Glam Up Fest, buzzing with makeup bars, beauty demos, and glamorous runway moments, Tamannaah Bhatia delivered a refreshing reality check. The Baahubali star—celebrated for her pan‑Indian style and cinematic versatility—used the platform not to showcase designer wear, but to deliver a message: glamour today isn’t the exclusive domain of film stars—it belongs to anyone who embraces beauty authentically.
She said:
“I really feel that glamour, looking good and endorsements should not be limited to actors. I’m happy that so many people today provide beauty solutions and become influencers.”
A Bold Shift in Beauty Narrative
In a candid speech that resonated across the venue, Tamannaah emphasized that “glamour, looking good and endorsements should not be limited to actors”. As someone whose career spans 88 films across Tamil, Telugu, and Hindi industries, she’s uniquely placed to recognize the evolving landscape. Once a symbol of celebrity glam, she now heralds a beauty revolution led by social‑media influencers, everyday creators, and anyone comfortable in their skin.
Glamour Rooted in Comfort & Confidence
The message was distinctly introspective. Tamannah shared:
“Even when I was younger, I felt glamorous only when I was most comfortable and connected with myself.”
This theme echoes her broader philosophy: glamour isn’t a façade—it’s an extension of self-connection and confidence. Over the years, she’s underscored this message repeatedly. In March, she walked Lakme Fashion Week in a bold corset piece, emphasizing to ANI the relationship between glamour, confidence, and comfort. Earlier, she spoke of fashion as a journey of authenticity and empowerment, resisting the pressure of trends and external standards .
Beyond the Red Carpet: A Personal Journey
For Tamannaah, glam has never been confined to red carpets or magazines—it’s deeply personal. She revealed on The Masoom Minawala Show:
“Fashion can be very empowering if you use it in the right way… every time I chose my own thoughts and ideas over others’, it cemented the belief that I was good enough.”
With a background that merges mainstream glamour (Cannes appearances, Bollywood premieres) and soulful regional cinema, her journey reflects embracing individuality over imitation. She often aligns with female peers like Shraddha Kapoor, praising effortless, confident self-presentation over flashy attire .
Influencer Era: Brands & Beauty at the Crossroads
Your favorite beauty brand channels through beauty gurus, Instagram feeds, or even friends—and Tamannaah is thrilled by the change. Echoing her Flipkart sentiment, she noted the democratization of endorsements driven by relatable influencers. She’s not just watching — she’s part of this wave. As ambassador to national and global labels—from Rasna and Patanjali to becoming the first Indian face of Shiseido—she’s chosen brands that fuse authenticity with approachability
This dual role—as celebrity and advocate—bolsters the emerging trend: when influencers or everyday users endorse a product, they bring credibility born of experience, not celebrity exclusivity.
Glam Through the Lens of Style
Tamannah’s style evolution provides a blueprint:
- High-fashion runs: From thigh-high slits (Falguni Shane Peacock, Cannes) to Barbiecore gowns and monochrome, she dazzles red carpets.
- Everyday elegance: Off-screen, she champions intuitive style—balancing structure with comfort, fluidity with poise.
- Minimal glam: At events, she pairs statement pieces (like a corset or chiffon gown) with understated accessories and fresh-faced makeup—cementing that less can speak volumes .
This interplay between statement and simplicity underlines her point: glamour is emotional—comfort over costume, self-awareness over hype.
Impact: Inspiring a Cultural Shift
- Boost for beauty entrepreneurs: When Tamannaah speaks on the Rise of Influencer Glam, she validates platforms like Flipkart and MyGlamm, which thrive on creator-fueled campaigns.
- Women’s empowerment: Her message aligns with industry awards and roles that reflect empowered femininity, demonstrated in OTT projects like Odela 2 and Jatt & Juliet 3.
- Shaping mainstream trends: As a high-profile celebrity advocating democratized glam, she undoubtedly influences runway narratives and brand orientations.
What’s Next for Tamannaah?
- Influencer collaborations: Expect joint campaigns with beauty creators, perhaps spotlighting empowerment over aesthetics.
- Festival circuits: Watch for her at upcoming events—Lakme, Fashion Weeks, brand launches—all as both star and panelist.
- Screen transformation: In projects like Odela 2 and Netflix’s Ranger, she’s bringing her authentic self to darker, complex characters.
- Brand evolution: With accolades like the Elle Performer of the Year and global brand partnerships, she’s charting a course that marries performance with advocacy.
Final Thoughts
At Flipkart’s Glam Up Fest, Tamannaah Bhatia encapsulated a fresh beauty ethos: glamour is a feeling, not a façade. With her words, stage presence, and ongoing brand choices, she’s demonstrating that confidence, authenticity, and creative expression—not celebrity status—are the true gold standards of glamour.
Her journey is emblematic of a broader cultural shift. As more people embrace self-curated beauty, Tamannaah’s voice helps bridge the gap between aspirational and attainable glamour
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