Saturday, November 23, 2024

AI deepfake video of actress Rashmika Mandanna goes viral, Know how you can avoid this fraud?

AI deepfake video of actress Rashmika Mandanna goes viral, Know how you can avoid this fraud?

Digital News Guru Delhi Desk: Recently, a video of actress Rashmika Mandanna goes viral which has become a matter of concern. As our Bollywood Superstar, Amitabh Bachchan are demanding legal action against the video. According to reports, the video is made by a woman named Zara Patel, a British-Indian woman who has shared it on her Instagram handle.

On the video, the union minister of electronics and technology also said on the social media platform ‘X’ that deepfakes are the lastest and a ‘more dangerous and damaging form of misinformation’ which should be dealt with by social media platform. After Rashmika Mandanna, another deepfake video of Bollywood actress Katrina Kaif is doing round on the internet in which the image is from her upcoming movie ‘Tiger 3’.

Who is Rashmika Mandanna:- Rashmika Mandanna is an Indian actress who works in Tamil, Telugu, Kannada and Hindi films. Her debut film was ‘Kirik Party’ in 2016 which was one of the highest-grossing films of year in Kannada for which she also got the ‘SIIMA Award’ for the best debut actress for the role. Her upcoming film is ‘Animal’ which is in Hindi with actor Ranbir Kapoor.

Rashmika Mandanna also referred to as the ‘national crush’ due to her bubbly personality. The ‘Animal’ star on her deepfake video, took to social media and said, “I feel really hurt to share this and have to talk about the deepfake video of me being spread online” and also said it ‘extremely scary’ and has called for legal action after the video went viral.

What are deepfakes:- Deepfake videos and images that have been digitally created with the Artificial Intelligence (AI). Artificial intelligence imaging can be used to create art, try on clothes in virtual fitting rooms or help design advertising campaigns. But experts fear the darker side of the easily accessible tool could worsen something that primarily harms women: nonconsensual deep fake pornography.

Porn created by using this technology, and often targetting influencers, journalist, and others. There is also a example of a 28 year old Australian woman named Martin has experienced this reality. But yet the deepfakes has not reached a level where they completely look real and genuine. The A-I generated misinformation has left a psychological imprint but sometimes also the commentators dismiss genuine contents as having been altered through artificial intelligence.

How to spot deepfakes video

  • In such videos the eye movements are smooth and co-ordinate with the person’s action and speech.
  • There are also unnatural body shapes such as body moves in an unusual manner especially during physical activities.
  • And in such videos there are no genuine face expressions.
  • Deepfakes also struggle to maintain a natural posture or physique.

World’s first AI summit:- The world’s first AI safety summit was held on Bletchley park last week. Twenty-eight countries including US, UK, Japan, China, France and India were present and agreed to sign on a declaration which saying global action is needed to tackle the potential risk of AI.

Less than two weeks before the G20 summit in New Delhi, the Prime Minister of India, Narendra Modi has called for a legal framework on the expansion of ‘ethical’ AI tools. This statement put a stamp of approval at the highest level on the shift in New Delhi’s position from not considering any legal intervention on regulating AI in the country.

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